The Covid-19 pandemic hit the world hard and with little warning, forcing companies in all sectors to react quickly to adapt their activities to respond to the new extraordinary circumstances.
Our customer, a large mobile operator, was not exempt from facing this unexpected challenge. It was seeking to deploy a large-scale messaging campaign to its customers to communicate information related to the pandemic and required a partner to be able to handle the campaign end to end – from design, development and API integration, agent launch and brand approval to campaign planning and execution.
We were delighted to be the partner of choice to deliver this important rich messaging campaign.
Designed and deployed in just over a week using agile methodology, messages were sent to over 2 million people, making it one of the largest RCS campaigns in the world to-date.
RCS was used to share advice from the government about COVID-19 to ensure customers were accessing the correct and most up-to-date information about the pandemic. The campaign directed customers to the official government COVID-19 app as well as the operator’s chatbot for any questions.
Using RCS provided richer and more interactive messaging capabilities, increasing engagement rates for our customer during a time where efficient and engaging communications were vital to ensure the spread of timely and accurate information.
The campaign demonstrated the impact of the personalized approach that RCS allows and its effectiveness in reaching end users directly; a high successful delivery rate of 94%, 36% message read rate, of which 93% were read in the first hour.
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