Omnichannel: the great orchestrator for enterprise Conversational Marketing

Madrid, 25^th March – The enterprise communication landscape is evolving rapidly, driven by the need for more effective customer engagement. A key trend in this transformation is the growing adoption of multiple channels of communication with clients and customers that go beyond traditional RCS or A2P solutions. Messaging apps and other channels must be accessible to facilitate seamless conversation. Omnichannel provides the ideal environment to tackle this challenge, enabling companies to modernise their commercial communications like never before.

Our Omnichannel service is revolutionizing Enterprise Messaging

TGS is at the forefront of innovative messaging services, offering cutting-edge solutions designed to enhance enterprise communication. Our approach is based on three core pillars:

1. Conversational Messaging – TGS has transformed traditional messaging by integrating multiple channels into a single, seamless platform. Unlike conventional API-based models, our Omnichannel solution allows traffic to be received through one channel (e.g., SMS) and delivered through others such as RCS, WhatsApp, voice, and email. This breakthrough enables businesses to create interactive, two-way conversations, replacing one-way SMS communications.
2. Intuitive Interface – Our drag-and-drop flow builder allows businesses to manage omnichannel campaigns effortlessly without requiring programming knowledge. This user-friendly interface has expanded our market reach beyond development firms, empowering all types of businesses to leverage advanced messaging solutions.
3. Innovative Features – TGS integrates AI-driven bots, location-based services, and real-time CRM/database interactions. Our platform supports solutions such as travel insurance proposals based on location, personalized promotions, and advanced fraud prevention. Additionally, features like Geofence, NLP/NLU-powered bot builders, and segmentation tools provide businesses with unparalleled flexibility and control.

Ensuring Reliable Delivery and Performance

Our platform ensures message delivery through a channel fallback mechanism, guaranteeing that critical messages reach customers via their preferred communication methods. Real-time dashboards offer insights into operational analytics, service status, and notifications across all channels. Currently, TGS CPaaS messaging services reach over 369 million end customers, with one client alone generating more than 300 million messages per month across SMS, RCS, email, app, and OTT channels.

Success Stories

• Vivo Brasil uses TGS solutions to manage communications for its 80 million users across multiple channels. This holistic approach has enabled the creation of a B2B service ecosystem, incorporating geolocation-based advertising and biometric-powered online sales systems.
• Europe and LatAm messaging providers leverage our SMS-to-RCS conversion technology to prevent fraud and introduce features like brand verification. This initiative is expected to increase TGS RCS traffic by over 500 million messages per month.
• Enterprise and SME customers benefit from our conversational messaging solutions, driving significant improvements in business KPIs. A fintech client, for example, transitioned to an omnichannel model, resulting in a 140% increase in closed agreements and a 299% boost in the financial impact of their campaigns.

Conclusion

In today’s competitive market, businesses must prioritize effective and interactive communication strategies. TGS’s advanced Omnichannel messaging solutions enable enterprises to build richer customer interactions, improve efficiency, and enhance overall engagement.